Bausparkasse Schwäbisch Hall
»Fuchs« (German for fox 🦊) is the custom typeface family for Bausparkasse Schwäbisch Hall – Germany’s largest home loan and savings bank. It is one of the largest providers of construction financing with a 90 year history, 6,500 employees and more than 10 million customers. In 2021 they got a brand redesign by Strichpunkt. Character Type partnered with them and designed the custom typefaces.
The brand and briefing
The branding of Schwäbisch Hall was centered around the strategic brand pillars »Heimat« and »Digital«. »Heimat« is more than just the German word for home. It’s a place one identifies with. A place one might have spent a childhood at. A place one might always yearn to return to. A place with lots of positive feelings attached. Add some »Digital« into this equation and you will find a modern mortgage and financing bank with an understanding of the difference between a house and »Heimat«.
Each style contains about 700 glyphs. Full European diacritics, small caps, arrows, super and subscript numerals etc.