Custom typefaces
Custom typefaces are a powerful way to communicate your company’s brand values and business principles. Type is deeply woven into the soul of great brands. At Character Type we find new and innovative ways to ensure your typeface best reflects your brand’s values.
We provide a completely tailored service, from brand type workshops to type design as well as spacing, kerning, hinting and mastering. Our finished typefaces are always exquisitely crafted and designed to work across all communication platforms.
Clients selection
Coles Supermarkets | FlyBuys | FontShop International | MedienUnion | OTTO | Süddeutsche Zeitung | Jung v. Matt Brand Identity | Jung v. Matt | Strichpunkt Design | Schwäbisch Hall | KOREFE | Kolle Rebbe | Eat Happy
Services
Typeface Design
We design typefaces that fit your brand. As a brand element type is woven into even the smallest part of brand communication. It therefore has the ability to permeate brand values in every corner of a brand universe. We are experienced in finding new and innovative ways to make your typeface reflect your brand values.
Spacing and Kerning
The spaces between letters are just as important for great legibility as the letter forms themselves. We care a great deal to design these spaces and to ensure all letter combinations pair up perfectly.
Hinting
Hinting is the art of making a typeface shine on any kind of display: Hires or lores. Basically we enclose »hints« into the typeface to instruct the client computer on how to interpret the fonts within the pixel grid.
Font mastering
Typefaces may contain a wealth of typographic tools such as small caps, ligatures or various numeral formats. To make these easily accessible to typographers OpenType features are added.
10 reasons to commission a custom typeface
1
any size character set
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unique design
3
custom symbols set
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one license for all purposes and all users
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multiple font formats for your company needs
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customised language support
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optimised screen performance
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custom set of OpenType features
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corresponding type styles from sans to serif to slab to script or experimental
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individual pricing