As part of a greater redesign of the Süddeutsche Zeitung – one of Germanys most prominent daily newspapers – an individual typeface system was developed.
Medien Union is one of the largest media outlets in Germany. The typeface family created is being used across a multitude of their media brands from newspapers to school book publishers and radio stations.
When the german retail giant OTTO redesigned their corporate design a script typeface was designed to add a personal feeling to a straight and at times technical corporate design.
Custom typefaces are a powerful way to communicate your company’s brand values and business principles. Type is deeply woven into the soul of great brands. At Character Type we find new and innovative ways to ensure your typeface best reflects your brand’s values.
We provide a completely tailored service, from brand type workshops to type design as well as spacing, kerning, hinting and mastering. Our finished typefaces are always exquisitely crafted and designed to work across all communication platforms.
Coles Supermarkets | FlyBuys | FontShop International | MedienUnion | OTTO | Süddeutsche Zeitung | Jung v. Matt Brand Identity | Jung v. Matt | Strichpunkt Design | Schwäbisch Hall | KOREFE | Kolle Rebbe | Eat Happy
We design typefaces that fit your brand. As a brand element type is woven into even the smallest part of brand communication. It therefore has the ability to permeate brand values in every corner of a brand universe. We are experienced in finding new and innovative ways to make your typeface reflect your brand values.
Spacing and Kerning
The spaces between letters are just as important for great legibility as the letter forms themselves. We care a great deal to design these spaces and to ensure all letter combinations pair up perfectly.
Hinting is the art of making a typeface shine on any kind of display: Hires or lores. Basically we enclose »hints« into the typeface to instruct the client computer on how to interpret the fonts within the pixel grid.
Typefaces may contain a wealth of typographic tools such as small caps, ligatures or various numeral formats. To make these easily accessible to typographers OpenType features are added.
10 reasons to commission a custom typeface
any size character set
custom symbols set
one license for all purposes and all users
multiple font formats for your company needs
customised language support
optimised screen performance
custom set of OpenType features
corresponding type styles from sans to serif to slab to script or experimental