PALFINGER
PALFINGER is a global manufacturer and supplier of innovative crane and lifting solutions. Design agency Strichpunkt translated the strategic repositioning of PALFINGER into a new brand identity and design. Character Type added a set of custom typefaces for global communication.
Design: Henning Skibbe, Oleksandr Parkhomovskyy
Creative Direction (Strichpunkt): Nathalia Cury
Tech: Sebastian Carewe
The PALFINGER typefaces work have been optimized for large and small copy. Intended for headlines and short, impactful sublines, the headline version emphasizes the font’s distinct characteristics. PALFINGER Text is based on the characteristic of the Headline font, but designed for extra legibility. Intended for smaller typography and longer texts, and is available in Regular, SemiBold, and Bold.
Tight inner and wide outer curves shape the 90 degree angled letters like f, j, r, t and more.
PALFINGER operates worldwide. Their typefaces communicate across many borders and languages. From left to right: Latin Extended inkcl. Vietnamese, Cyrrilic, Greek.
