The sans serif typeface family is ideal for branding, editorial and packaging. Due to the rounded stems and swoosh terminals it’s strong in character. In large sizes all its character traits perform strongly and yet it was thoroughly optimized for a great reading experience in small text sizes. Haptic speaks in a warm and human voice to its readers. The 14 style family was extended later through four compressed styles.
Henning Skibbe was awarded a TDC2 award for the Haptic family.