Deutscher Apotheker Verlag
Deutscher Apotheker Verlag (DAV) is a family owned pharmaceutical publishing house based in Stuttgart/Germany and the parent company of the Deutscher Apotheker Verlag media group. Character Type created two typeface families Schmiedel Sans and Schmiedel Serif (named after the DAV founder) with an extensive glyph set covering Latin, Cyrillic and Greek as well as the international phonetic alphabet. The typefaces are being used across all corporate communication as well as an ever growing number of publishing products from books, magazines to digital platforms.
Schmiedel Sans: Regular, Italic, Medium, Medium Italic, Bold, Bold Italic; Schmiedel Serif: Regular, Italic, Medium, Bold
Type Design: Oleksandr Parkhomovskyy, Anja Meiners
DAV publishes not only magazines and hundreds of digital product but also comprehensive encyclopedias on multiple pharmaceutical topics. The international phonetic alphabet is needed for many of these.
